Content Marketing Lead

  • Marketing
  • Utrecht, Netherlands

Content Marketing Lead

Job description

    At Channext, we believe Channel Partnerships are the #1 driver for hardware and software companies to grow their business. That’s why we are on a mission to create the leading Partner Success Platform, helping brands like Cisco, HP, and Logitech scale revenue with their Partners.

    How? Our software makes partner management and engagement easy and scalable while tracking every partner interaction to help our customers measure what’s driving growth and what not. Last year we raised a €4.5M Series A round and doubled our team size to more than 50 employees. Now we are seeking a Content Marketing Lead to join our mission. 🚀

    About the role

    As our Content Marketing Lead, you will be the key driver of Channext's ambition to become the #1 thought leader worldwide for Channel Partnerships. You do this through content like podcasts, in-depth articles, co-marketing webinars, customer cases, and our newsletter. You love involving our subject matter experts, customers, and channel professionals in the content creation process. You collaborate weekly with our Customer Success, Partner, Product, and Sales teams to produce the best content.

    Key responsibilities:

    • You're responsible for developing, planning and implementing Channext's content strategy;

    • Manage a team of 4, one full-time Motion Graphics Designer, 2 Content Marketers (0.6 fte combined), and Design Intern;

    • Distribute our thought leadership content (blogs, podcasts, and videos) via social media and our newsletter;

    • Monitor & analyze content performance to determine what content to work on next quarter;

    • Collect customer feedback and share it with the rest of the content team so we continuously create high-quality content;

    • Own our Customer and Field event (live + digital) strategy;

    • Ensure product launch success through customer education efforts such as best practices, videos, and other educational tactics to increase adoption and revenue;

Job requirements

About you

  • You LOVE talking with customers and internal stakeholders (sales, CS, partner, product), multiple times a week;
  • Writing is your passion. You love to deliver quality and relevant content that brings value to your audience;
  • You're fluent in English, especially in writing;
  • You're a creative and conceptual thinker; you bring valuable ideas to strengthen our position in the market;
  • You have 5+ years of working experience, the majority of time spent in SaaS;
  • You're comfortable with talking data and reporting on content performance;
  • You're eager to learn and develop yourself;
  • You have a Bachelors’ or Masters’ degree, for instance, in the field of communication, marketing, or business administration.

Why Channext?

  • A fast-growing scale-up with international ambitions. The perfect place to develop yourself and kickstart your career, you’ll get 500€ each year to do so;
  • An office with one of the best panoramic views of Utrecht. From the 13th floor, we can see all the beauty this city has to offer;
  • We’re a team with many different personality types, where everyone is heard. Disclaimer: high risk of becoming best friends with your colleagues :) ;
  • Enjoy the ride! Join us in solving riddles from the monthly curiosity box, play our Nintendo Switch in the game room, have a drink in our fancy kitchen and enjoy the pancakes Jeroen (our office manager) bakes for us;
  • Nothing better than some energizers @ work; You can choose whether that's unlimited Red Bull OR unlimited dog cuddles.